Thursday, December 10, 2009

A small event that's big. And fun.



This is what our 8th Annual Abundance Swap looked like last Sunday in Ashland. We invented it in the heat of the "Black Friday" buy-buy-buy frenzy in 2002. We're proud of it.

We're proud of the experience people have there -- here's this year's report -- and because of the larger context. We're amazed at how this simple little event moves people. It strikes home more than all our eloquent rants against corporate consumerism.

This idea is about as replicable as they come, which is why we put up a simple website with start-up suggestions. If you are done with the retail madness of the allegedly Holy Days, but still want to be part of a giving tradition, you might want to check this out. Bring a few friends together and and start your own Abundance Swap next year. It's easy. It's fun.

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