If we can agree that as a society and economy we have to reduce our resource consumption, with wiser oil use and reduced greenhouse emissions at the top of the list (and, what, 75%, 90%, 95% of us can?) we're naturally going to look first for the most painless ways to cut down, right? Seems to me some minor adjustment of the container we use to bring stuff home from the grocery or drug store would be about as painless as it gets, so I threw the idea out in this column.
If we really have to fight this one out as a test case for personal freedom, what happens when we get to the tough changes? You gotta be pretty damn stubborn to hold onto optimism...
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